Starbucks Global Academy
Deliver a consistent global learning platform across five regions (US, Canada, EMEA, Latin America & Caribbean, Asia Pacific) — each with different URLs, LMS links, languages and content availability — without fragmenting the brand or duplicating engineering effort.
Key metrics
- 5
- Global website variants (US, Canada, EMEA, LAC & AP)
- 10
- Build environments (production & staging configurations)
- 139
- Content pipeline scripts
Main features
What the platform does
Regional websites
Region-specific sites for the US, Canada, EMEA, Latin America & Caribbean, and Asia Pacific.
Course discovery
Course discovery experience with filtering by school, collection, language and search.
Learning program pages
Program pages for sustainability, inclusion, coffee education, leadership and community topics.
Rich media learning content
Hero videos, video libraries and modal players give learners engaging, visual ways to explore course content.
CMS-driven content
CMS-managed page content so editors can update learning content without changing application code.
SEO support
Generated routes, sitemap configuration and robots rules for staging and production.
How it played out
Challenges, approach and results
Regional consistency
The platform needed to serve different regions while keeping the overall brand and learning experience consistent.
Static site delivery
Built a static site experience that prepares content ahead of time for fast page delivery.
Scalable multi-regional platform
Delivered a scalable learning platform that supports multiple regional websites from one codebase.
Flexible yet structured content
Content had to be flexible enough for editors to manage, but structured enough for the website to display reliably.
CMS integration
Connected the site to Drupal so editors could manage program pages, course data, navigation and regional content.
Reduced duplication
Reduced duplicated effort by using shared templates and reusable components across learning pages.
Region-specific configuration
Each region required different URLs, LMS links, language options and content availability.
Reusable templates & components
Created reusable templates and components for heroes, course cards, forms, accordions, videos and carousels.
Consistent branded experience
Created a consistent branded experience across course discovery, program pages, learning videos and form journeys.
Rich media support
The site needed to support rich media, including videos and visual learning content, without making the learner journey confusing.
Region-based builds
Added region-based environment builds so each market can have its own website configuration.
Safer release management
Supported safer release management through separate staging and production builds for each region.
Scalable course discovery
Course discovery had to remain easy to use even as the number of programs, tracks and collections grew.
Staging protection
Used staging-specific settings to prevent staging pages from being indexed by search engines.
Improved navigation
Improved learner navigation by grouping content into recognizable learning categories and searchable course listings.
Environment separation
Staging and production environments needed to stay clearly separated so teams could safely verify changes before release.
Build workflow
Structured the build workflow so content can be refreshed, verified and then promoted to production.
Content team enablement
Enabled content teams to update regional learning content through the CMS-driven workflow.
Tech stack
- Vue.js
- Gridsome
- Drupal
- GraphQL
Platform overview
Inside the finished platform
Impact
The Starbucks Global Academy (SGA) successfully expanded access to high-quality educational resources for a global audience. By implementing robust multilingual support, regional customization and a scalable infrastructure, the platform has significantly improved user engagement and streamlined content management across diverse geographical markets.
The engagement
What happened, in order
- Client or institution
- Starbucks Global Academy
- Problem
- Deliver a consistent global learning platform across five regions (US, Canada, EMEA, Latin America & Caribbean, Asia Pacific) — each with different URLs, LMS links, languages and content availability — without fragmenting the brand or duplicating engineering effort.
- Project scope
- Built a static, Drupal-CMS-driven multi-regional learning platform from one codebase: reusable templates and components for heroes, course cards, forms, accordions, videos and carousels; region-specific course discovery filtered by school, collection, language and search; rich media (hero videos, video libraries, modal players); and generated routes, sitemap and robots configuration per region.
- Verified results
- 5 regional website variants live from one codebase, 10 build/staging environments, and 139 content-pipeline scripts delivered.
Related services
Capabilities used in this work
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